GG ALCOCK, and his brother Khonya, are the sons of Neil Alcock (who was murdered when GG was 14) and Creina Alcock, who still lives in the Msinga Valley, continuing GG’s father’s work among the Zulu people.
GG and his brother were home-schooled, under an acacia tree, by their mother until the beginning of standard six when the Department of Education forced them to go to “real school”. He completed his schooling at a local government boarding school in Greytown, hating every minute of it. Following school he completed his two years military service, where he challenged township duty and faced the inevitable consequences.
After army GG worked for a number of anti-apartheid activist organisations on legal challenges to the Land Act (where black people were dispossessed of their land). During this time he grew a fairly high political profile in the media and government circles of KwaZulu-Natal.
With the changes brought about by the unbanning of the ANC GG moved into business and is currently the CEO of Minanawe Marketing (a very successful agency focused on marketing to the mass market, rooted in consumer understanding).
GG is 46, very happily married, and has two very beautiful blonde daughters who he will be expecting lots of lobola for one of these days, and lives in Joburg. He loves Africa and being African, and his staff are convinced that he never works but spends as much time as possible on one or other adventure – motorcycling across deserts and mountains, mountain biking, paragliding or kayaking. ‘It’s not true,’ says GG, ‘I don’t spend enough time doing this!’ Having realised from an early age that there is no glamour in poverty GG is trying very hard to grow his collection of adventure toys!
Third World Child, longlisted for the 2015 Alan Paton Award, is GG’s first book – a fast paced African adventure with ample death and violence but also humour, heart-ache and sadness (released in October ’14).
KasiNomics, GG’s new book, released in November 2015. A book that elaborates on the cultural mega-trends of the mass market which are so critical in understanding a modern African consumer.