Feyi Olubodun, the author of The Villager – How Africans Consume Brands, spent four years at medical school before changing to another course of study. He transferred his interest in humans from the anatomical to the psychological and graduated with a degree in psychology.
Feyi began to follow the questions in his life – questions about humans, brands, businesses and African institutions. These questions led him to the path of working as a Data Analyst and Marketer Researcher, at TNS-RMS for several years.
The same questions led him to Insight Publicis, where he was Strategy Director for some years before being promoted to Chief Operating Officer. Along the way Feyi got his Global Executive MBA from the Duke University Fuqua School of Business, and in 2016 he was appointed Managing Director/CEO of Insight Publicis Nigeria.