BOOK
Ethiopian Airlines sustained commercial focus through five government transitions to become Africa’s most profitable carrier. Dangote built pan-African cement capacity while competitors collapsed. Rwanda’s tax-to-GDP ratio climbed from 9.5% to 13% of GDP within six years. They didn’t try harder. They designed differently.
Focus is a design choice. Most organisations have, unknowingly, designed for drift.
FOCUS5 is a disciplined system built from what actually works. Not theory, but documented practice from organisations that couldn’t afford to let strategy fade.
Five moves that protect attention instead of fragmenting it:
- FRAME
- OWN
- CADENCE
- UNBLOCK
- SUSTAIN
If you’ve wondered why strong strategies stall after strong starts, why teams remain busy but progress slows, why accountability erodes without anyone noticing, or why execution relies on heroic effort that can’t be sustained, this book, Drift Happens, written by Nkululeko Khumalo, shows where the real leverage sits.
Because strategy doesn’t fail all at once. It drifts.
And drift is preventable.
