“We need to innovate!” – Every CEO ever.
Innovation is not about changing your product, it’s about changing your mindset. It’s not about doing something new, it’s about stopping doing something old. This entire book rehashes these two lines in as many ways as ground-breaking (if you dropped him off a high platform wearing heavy shoes) business thinker Richard Mulholland was able to do in around 130 pages.
Changing the legacy mindset is not easy, but hot-damn, it’s worthwhile.
The book, Legacide written by Richard Mulholland, hopes to do just that.
print edition
Richard Mulholland, the author of Legacide and Boredom Slayer, is the co-founder of global presentation powerhouses Missing Link and TalkDrawer.
He is a renowned speaker and has presented his thinking in many countries including Canada, Puerto Rico, UK, USA, Germany, Kenya, and Pakistan. When not activating his audiences he can be found coaching many top CEOs and TED speakers to activate theirs.
