Here Be Dragons by Richard Mulholland


The world is rightly obsessed with the incredible power of a good story. Unfortunately too many of us take that to mean that it is our own story that’s important.

It’s not.

The magic happens not when we tell our customers the story of our past, but when we sell them a new story of their future. One in which we play a part.

As a salesperson (and make no mistake, you are a salesperson) you have two jobs. 

Job No. 2 of the storyseller is to help your clients and customers slay their dragon.

Job No. 1 of the storyseller is to help them see their dragon.

You are in the dragon hunting business, but dragon hunting ain’t easy – there’s work to be done. In this short and highly practical book, renowned speaker Richard Mulholland shares with you how to use powerful stories to change minds, drive sales, and solve problems.

Here Be Dragons isn’t just a how-to book, it is far more a why-to, and mostly a what-to-do book. You’re in for a wild tale of dragons, heroes [spoiler alert: it’s not who you think it is] and a shift in the way you sell a story. You’ll learn how to win deals and influence ideas by mastering the eloquent art of storyselling.

Click HERE for a sneak peek of the pages in Here Be Dragons.


print edition