Personal Branding for Entrepreneurs by Donna Rachelson

Personal Branding for Entrepreneurs provides quick-fire, practical advice and real-life examples and success stories to help entrepreneurs build and market their own personal brands.

In today’s fast-paced, interconnected world, you need to have a personal brand, apart from that of your company. If you haven’t already got one, you need to start cultivating it into something of your choosing before it becomes defined by those around you.

Learn what your personal brand is, why it’s critical to your success as an entrepreneur and what you need to do to grow, maintain and nurture it. Donna Rachelson, a specialist in branding and marketing, and the author of three books, distils and shares her insights from years of experience in helping entrepreneurs grow and scale their businesses through the building of their authentic personal brands.

Jam-packed with easily digestible nuggets of information and easy-to-apply actions, and with contributions from seven other entrepreneurs from different industries and at different stages of their personal branding journeys, Personal Branding for Entrepreneurs is a must-have in any entrepreneur’s personal development toolkit.


GIL OVED – Co-founder of The Creative Counsel, COO of LLH Capital, TV personality (known for his work on Dragons’ Den and Shark Tank) and passion-fuelled optimist

MOGAU SESHOENE – Founder of The Lazy Makoti and author of The Lazy Makoti’s Guide to the Kitchen

DES and SIMON STEADMAN – Co-owners of Ultimate Adventures, a self-drive 4×4 tour company and the official tour operator for the SA4x4 Overland Adventure magazine

MICHAEL HEWSON – Founder and Director at Graphene Economics™, a specialist African transfer pricing advisory firm

DR DORY NEU-NER – an Ophthalmic Surgeon

KEITH BOTHONGO – Founder and Executive Chairman of the Bothongo Group, lawyer, philanthropist and South Africa’s first black property value.

print edition